Justice for an Unarmed Teen shot by a Neighborhood Watch

The teen was killed by Zimmerman while walking back to his father's fiancés home after stepping out to buy Skittles and some iced tea during the NBA All-Star Game. After weeks of relentless pressure, the Sanford Police have decided to release emergency and non-emergency calls placed during the incident.
"These a**holes always get away," Zimmerman says in a call to a non-emergency number.
Dispatcher: "Are you following him?"
Zimmerman: "Yeah."
Dispatcher: "We don't need you to do that."
An altercation soon ensued. A few moments later a torrent of 911 calls flooded in and Martin was killed by a single bullet. Zimmerman claimed self-defense and has yet to be arrested, stoking outrage and claims of prejudice against the police department.

ABC News 

"On February 26, our son Trayvon Martin was shot and killed as he walked to a family member's home from a convenience store where he had just bought some candy. He was only 17 years-old.
Trayvon's killer, George Zimmerman, admitted to police that he shot Trayvon in the chest. Zimmerman, the community's self appointed "neighborhood watch leader," called the police to report a suspicious person when he saw Travyon, a young black man, walking from the store. But Zimmerman still hasn't been charged for murdering our son."

 Please Take a Minute to sign this petition for Trayvon Martin
http://www.change.org/petitions/prosecute-the-killer-of-our-son-17-year-old-trayvon-martin

Social Media Activism: KONY 2012

 My facebook news feed is covered with stories about Joesph Kony and Invisible Children's KONY2012 project. If you have not gotten a chance to see the video. Check it out below:
http://vimeo.com/37119711

While I am glad that this issue is being brought to light, I wonder about the unintended consequences of social media activism. This documentary raises a lot of unanswered questions and issues about this type of awareness. For example, is this documentary oversimplifying an issue? What about the unintended consequences? Is Invisible Children manipulating this issue?
facebook/social media as a means of activism? And the white man's burden of saving children from Africa?

In addition, is Invisible Children focus really helping stop Joseph Kony.

Last year, the organization spent $8,676,614. Only 31% went to their charity program (page 6)*.

*For context, 31% is bad. By contrast, Direct Relief reports 98.8% of its funding goes to programming. American Red Cross reports 92.1% to programming. UNICEF USA is at 90.3%. Invisible Children reports that 80.5% of their funding goes to programming, while I report 31% based on their FY11 fiscal reports, because other NGOs would count film-making as fundraising expenses, not programming expenses.

 I would be interested in hearing your thoughts and opinions on this.

Amanda